Why Sponsor?

Very few things present a brand in the exciting and innovative way that event sponsorship does. If you or your company are looking for a way to get your brand out there, or if you have a well-known brand looking to give back in a creative way, sponsoring a LiveDAYBREAK event may be the answer you’re looking for.

Daybreak is home to 30,000+ residents of varying interests. LiveDAYBREAK’s goal is to provide a sense of community for every one of those residents. Sponsoring a LiveDAYBREAK event puts your brand in front of the community in a great way.

About Our Events

Daybreak is a community of people with varying interests and lifestyles. We try to cater to all of them with a variety of events, programs, clubs, and activities. There are events that your company can sponsor that match your brand and will bring you face to face with your people.

We host events that range from niche wine tastings to full-on summer concerts that get thousands of attendees. There are cultural festivals and children’s events, as well as holiday community celebrations and community outreach.

Pricing and Package Information

We host a variety of events that range from 50 to 5,000 attendees. Sponsorship packages range in price depending on the size of the event.

Our different types of events, the number of attendees expected, package price and included benefits are listed below. Events that fall into each category are also included. Please note: the package price is for one event/ series only. 

Sponsorship and Partnership Policy

Purpose

LiveDAYBREAK seeks sponsorships primarily to:

1. Establish relationships with key businesses and individuals in the community
2. Increase the budgets for events to accommodate a greater number of attendees and/or higher quality entertainment
3. Diversify department income

General Guidelines

Event sponsors should exemplify LiveDAYBREAK’s guiding pillars. Therefore, LiveDAYBREAK and its Board have the discretion to allow or deny a business to sponsor an event. Criteria for sponsors include:

1. Only one business per industry (per tier – for concerts; per event for all other events)
2. Preference is given to returning sponsors
3. Full payment must be made prior to LiveDAYBREAK fulfilling any benefits included in the sponsorship.

Sponsors should match the atmosphere/theme for the event as much as possible (i.e. kid-friendly entities sponsoring family events). Sponsors are different from partnerships or gifts.

Standards and Procedures – General Event Sponsorships

Event sponsorships (excluding concerts) are determined by the scope and size of the event, the potential for media coverage, and the total number of attendees. As events evolve and grow, an event may change from one classification to another.

Generally speaking, the breakdown is as follows:

Niche

• 25-250 attendees
• Specialized audience

Mid-Size

• 250 – 1000+ attendees
• Large specialized audience
• Possible media coverage
• Series or recurring event

Signature

• 2000+ attendees
• General audience. Some signature events are for Daybreak residents only; some are open to the general public.
• History of/likely media coverage

Pricing

The total price of the sponsorship will fall within the given range and will be priced at the LiveDAYBREAK staff’s discretion. As a general rule, the more attendees at the event, the higher on the scale the price will fall.

Sponsorship prices are subject to change at LiveDAYBREAK's discretion. The pricing structure is expected to change when concerts change venue.

Package Benefits

The benefits apply to all events, regardless of classification.

• Logo on posters and printed material
• Logo and mention on social media posts
• Logo and callout on the event website
• On-site banner and booth
• Event PA announcements

Standards and Procedures – Concert Sponsorships

Concert sponsorships are set in tiers:

• (Stage) – 2 sponsorships available
• (Silver) – 2-3 sponsorships available
• (Bronze) – 3-4 sponsorships available

Tier pricing and benefits are included below.

There is only one sponsor per industry per tier allowed. In the instance that multiple sponsors of the same industry are interested in the same sponsorship tier, a closed bidding will be conducted.

• Procedures for the closed bidding are as follows: LiveDAYBREAK will provide interested sponsors with a set due date/time by which a sponsor must provide a bid enclosed in a sealed envelope. Bids will be opened simultaneously at the due date/time, and the highest bid will be accepted.

Season Pricing

Pricing will grow exponentially by 10% each year. Sponsorship prices are subject to change at LiveDAYBREAK discretion. The pricing structure is expected to change when concerts change venue.

Tier Benefits

Stage

• Logo predominately displayed on the official concert for the season
  • One framed and matted series poster after the series is complete
• Logo predominately displayed on the website event landing page
• Logo included on each social media event post
• Logo elevated to the top truss of the stage (must be in rust color)
• Two promotional mentions by the MC at each concert – one at the beginning, and the other at the end of the show
• 10 VIP seats at each concert (upon request)
• 10 tickets for meet and greets for select shows
• Logo predominately displayed on any Adobe Sparks made to recap the series

Silver

• Logo displayed on the official concert for the season
  • One framed and matted series poster after the series is complete
• Logo displayed on the website event landing page
• Logo included on every other social media event post
• One banner (approx. 6’ x 4’) displayed at all concerts (provided by company)
• One promotional mention by the MC at each concert – at the beginning of the show
• 6 VIP seats at each concert (upon request)
• 6 tickets for meet and greets for select shows

Bronze

• One banner (approx. 3’ x 3’) displayed at all concerts (provided by company)
• Logo included on a third of the social media posts
• One promotional mention by the MC at every other concert – at the beginning of the show
• 4 VIP seats at each concert (upon request)
• 4 tickets for meet and greets for select shows

Sponsorships vs. Partnerships

Sponsors provide monetary funds, or services that cover costs LiveDAYBREAK would have incurred without the sponsorship. If providing other services, the entity would be better categorized as a partnership. Partners are not accepted for the concert series.

Partners play an integral part of the event by assisting with booths, providing prizes/materials, etc. Like with sponsorships, partners will receive the following benefits:

• Logo on posters and printed material
• Logo and mention on social media posts
• Logo and callout on the event website
• On-site banner and booth
• Event PA announcements